Our Story

One day, Sergey — already a successful blogger with 300,000 YouTube subscribers — found himself asking: Why aren’t my followers seeing every new video, even though they’re subscribed?

The answer was simple: people now follow dozens, sometimes hundreds of creators. Notifications get lost in the noise. Content is made — but doesn’t always reach the audience. Sergey began looking for a solution.

That’s when he came across an app developed by Apptivise — a tool that allowed creators to launch their own mobile app, integrating their YouTube channel, push notifications, and even an online store. It sounded like a breakthrough: a personal space for followers where nothing gets lost.

Later, on the audio-based social network Clubhouse, Sergey met Nazir, a developer with experience building apps for creators and paid Telegram channels. Nazir even had his own concept for a blogger platform.

But at first, their visions didn’t align. Nazir wanted to build a separate app for each blogger. Sergey pushed back: “That’s madness. Every creator has different needs — and managing 200–300 separate apps? That’s a nightmare.”

And so the core idea was born: to create one universal mobile platform that could serve all types of creators — from aspiring influencers to major media personalities.

Soon after, Vlad joined the team — previously the head of media operations at Sergey’s “People PRO holding”, where he led a 70+ person team.

Today, each team member brings a unique superpower:
• Sergey — strategic vision and the ability to monetize anything and everything;
• Nazir — deep product architecture and feature logic down to the last detail;
• Vlad — media management and operational execution at scale.

That’s how the journey began — and how this project is already reshaping the future of the creator economy.